My Brother the Devil - Research

  'My Brother the Devil' is a British based drama about two teenage brothers living in London, facing prejudice stereotypes and being young British Arabs. It was directed by Sally El Hosaini and stars  James Floyd, Fady Elsayed and Saïd Taghmaoui. The production companies responsible for the movie are Rooks Nest Entertainment & Wild Horses Film Company. The majority of the filming took place in Hackney, London. Its release date was 9 November 2012 and is being shown in the cinemas: Cineworld, Odeon, Empire, Vue. It is due for release in the U.S in 2013 and also other global territories. 

It won many awards:

• Won Best European Film (Europa Cinemas Label Award) at Berlinale
• Won Best Cinematography at Sundance Film Festival
• Won CBA Worldview Sundance Impact Award at Sundance London
• Won Best Newcomer - Sally El Hosaini at BFI London Film Festival
• Won Grand Jury Award at Outfest
• Won Best Actor - James Floyd at Milan Film Festival

Online Marketing

Twitter and Facebook Page for 'My Brother the Devil'This will make people aware of release dates, competitions etc. It is easy to access and easy to reach target demographics and a wide range of demographics to increase viewing rates.

This is another example of online marketing. This is the official trailer for the movie that can be found on youtube. It is easy to access and can reach a wide range of demographics.

Other Marketing Strategies.. 

Fady Elsayed and James Floyd at the UK Premiere of the film.

Skyfall Reasearch

Skyfall is the 23rd movie of the popular series of action movies 'James Bond'. It was produced by EON Productions, which is the production company responsible for nearly all of the Bond films. It was distributed by MGM and Sony Pictures Entertainment. The film stars famous actors Daniel Craig, Judi Dench, Javier Bardem and Ralph Fiennes. The film has been marketed in a range of different ways, from billboards to perfume and from famous pop singers to mobile phone apps.


                   



 This is a billboard I spotted on the London Underground in order to promote the release of Skyfall. Billboards are a good way to promote films because of the wide range of demographics that travel on the undergroud. Although Skyfalls target audience is middle aged men, it may appeal to other individuals, who may see this marketing scheme on the way to work, college, uni etc. It is also a good idea as this way it may reach people who are unable to consume other promotion techniques. for example people may not get to TV advertisments (trailers, chat shows etc) because of busy life styles etc.
 
 
 
 

This is a Bus poster which I noticed on my way to college. This shares the same marketting strategy as the Tube billboard.

 

Official Skyfall Trailer

The trailer of the movie is shown on TV, between programmes, in order to get people who have been following the trilogy excited for the upcoming movie they have been waiting for. It gives them a sneak peak of what they can expect. It may also draw in some consumer’s attention who may not have been interested before. It is likely to be shown in the evenings around 7-10pm, on institutions like ITV1 that share a similar target audience demographic. It will show at these times in particular as it is the time that Middle Aged, Middle Class, men will be watching the TV, making the chances of them consuming it higher. Where as if they were to show it at 1 O’clock in the afternoon it is unlikely their target demographic will actually view it. It will show on ITV or 5* in particular because they have similar shows, which means the audience that are viewing similar shows may become interested in the movie they are promoting. It was released 3months before the film was released to the public by Sony Pictures and also appears on youtube.

Adele - Skyfall  < sound track for the film.

 

This is the soundtrack to the film, sung and co-written by popular British singer/songer writer, Adele. This is an example of Cross-Media convergance. This when two companies come together to release content from two platforms of media for one film. In this case it is a song. By Adele singing the song will encourage her fans to watch the film, resulting in a wider audience and more money for each company.

  Film Industry - Sorry its late :'(

Production

The first thing anyone who is interested in making a film must do is to come up with the concept and ideas of what themes and ideas the film may incorporate which will help tell the story and write a script. Budding film producers may decide to carry a pen around with them in case an idea pops in to their head randomly so that they don’t forget it.

The next step to making a film will be to write a script. A script is a term used to describe a story, setting, and dialogue which is almost used as an instruction book in which actors and people working on the set of a film will use  to know what is going on while shooting and a way in which for actors to line their role and lines for their performance.

Once a script has been written a story board is needed. A story board is a series of rough sketches that will be sent off to professional companies in order to get funding and professional equipment needed for the making of your film. Examples of film companies are 20^th Century Fox and Universal Studios.

 

 

 

 

Film crew and cast are obviously needed in order for your film to come together and make it successful. There are many different agencies and websites producers can use to find actors that suit roles of their films and well qualified crew members they may need. Auditions may be used to decide who will or will not get the role of a character.

 

A film audition panel

 

Used to choose actors

 

 

 

 

A shooting script will also need to be prepared. A shooting script contains scenes placed in order of shooting, usually using technical language and/or drawings. A shooting script is essentially a script which breaks the film in to scenes, placed in order as to where and when they will be filmed. They can use sketches or photographs of locations. They may also include names of different types of shots e.g. medium shot.

Filming schedules may also be used for organisation purposes. A schedule will help keep track of progress and gives you control of day to day shooting of the film. You can allocate how much time you feel is needed for each shot, by looking at your storyboards and shooting script simultaneously.

Finally you will need to prepare equipment.  Equipment may vary depending on the type of film being shot. For example films such as Avatar use special effects and used a 3D camera to get the effects it did. Equipment also depends on the budget of the film. If it is a low budget, homemade film a low costing camcorder will obviously be used where as if it is a Hollywood film it will use the best cameras and equipment.

 

Low Budget Cam Corder

 

Set Of Avatar

Presentation

Watching the latest Scream trailer, gave me ideas to contribute to the group as to how we can create the effect we want on the audience. The classic Scream moment we used (girls home alone get a call) features in the trailer. This moment is a fundimental element we had to include in our scream in order for our audience to realise that our swede is a remake of the classic slasher movie. 

CLICK TO WATCH 'SCREAM 4' TRAILER

I also watched a Harry Potter Swede, which was also produced by AS students from 2years ago. Although it is not of the same genre of Scream it still gave me an insight as to what our swede may have turned out like and how it should be.

CLICKER HERE TO WATCH 'HARRY POTTER' SWEDE

Marketing- Poster campaign

Bus:

This is part of our billboard campaign.. This is the bus poster. It has the name of our swede along with a picture of key props on the side so that it is clear what movie we are remaking. I have written the characters names, similar to real movie posters. I have also written the date of the release so people know when to go and watch it. The colours used are quite significant to the movie, as it is quite bloody and its very dark and mysterious. This has been made on photoshop and the 'scream 48' has been used as our main title for every other marketing we have done.

Posters:

This is another part of our marketing. It is a poster which we would put around the area in order to get views. The 'Scream 48' which was made for the bus poster has been used, as it is how our title is.  It  has our release date also. Again the same colours have been used to show that this movie is quite bloody and gruesome, but this time we have used an actual picture of the killer from the shooting, this gives a more realistic feel to the swede.

Train Poster:

[Huy]
During our marketing campaign, i have decided to create an A4 sized poster in which will be used for advertising our swede. In order for us to gain popularity for our making, this poster will be put around many places in which the public will see. We have chose to put our poster around train stations and buses as these places are known to be very popular. The inclusion of special effects using photoshop on the poster causes attraction as it looks very professional and not rushed. The use of the darkness in the background and blood looking title signifies the horror of the swede, however in contrast, the use of the word "LOL" in the bottom tells us that it is a comedy/horror type of make. I have included links of websites such as Facebook, Twitter and a Youtube link so our audience can get in touch of our work. It is written in big bold letters to increase clarity. Our target audience was aimed at teenagers because research has shown that teenagers love the fear factor. The use of Facebook and Twitter are predominately teenagers and this will help us achieve our target audience as the internet is a useful way to spread our make as it is worldwide and not just the UK. Also, posters are an effective way to advertise because it is cheap, it does not cost much to print out copies. Our marketing campaign has been quite successful as we have achieved over 100 views on Youtube on the following week the video has been uploaded. 

Youtube video

We uploaded our swede on youtube so that people can access it easily in order for it to become popular and well known. Youtube is the biggest network sharing site, therefore we have uploaded our swede onto here. There is a screenshot of how our youtube page looks also, which has been taken for our blog. 

Take A Look 
       ^
 click there

Shots in action (mid-shooting)

Scream in action.This is a close up shot of the killer. It shows how he looks and the props we used.

The moment everyone waits for. So the bimbo gets caught by the guy in the mask... typical!  This is a medium shot of the killer and the victim.

The result of someone who walks round a house after hearing a scream.  This is a  mid shot of the killer after he stabs the girl. The use of a black & white filtering shows that something unusual is happening.

Scream in all his glory! This is a close up of the killer, just as he is walking to the  camera.  Close up shots usually connotes the detail and expressions of an individual but this shot shows that the individuals identity is covered.