'My Brother the Devil' is a British based drama about two teenage brothers living in London, facing prejudice stereotypes and being young British Arabs. It was directed by Sally El Hosaini and stars James Floyd, Fady Elsayed and Saïd Taghmaoui. The production companies responsible for the movie are Rooks Nest Entertainment & Wild Horses Film Company. The majority of the filming took place in Hackney, London. Its release date was 9 November 2012 and is being shown in the cinemas: Cineworld, Odeon, Empire, Vue. It is due for release in the U.S in 2013 and also other global territories.
It won many awards:
Won Best European Film (Europa Cinemas Label Award) at Berlinale
Won Best Cinematography at Sundance Film Festival
Won CBA Worldview Sundance Impact Award at Sundance London
Won Best Newcomer - Sally El Hosaini at BFI London Film Festival
Won Grand Jury Award at Outfest
Won Best Actor - James Floyd at Milan Film Festival
Online Marketing
Twitter and Facebook Page for 'My Brother the Devil'This will make people aware of release dates, competitions etc. It is easy to access and easy to reach target demographics and a wide range of demographics to increase viewing rates.
This is another example of online marketing. This is the official trailer for the movie that can be found on youtube. It is easy to access and can reach a wide range of demographics.
Other Marketing Strategies..
Fady Elsayed and James Floyd at the UK Premiere of the film.
Production companies: Rooks Nest Entertainment & Wild Horses Film Company Director/Writer: Sally El Hosaini Cinema's it can be seen at: Cineworld, Odeon, Empire, Vue (in first few days)
Awards: My brother the devil has won the following 5 awards
-Label Europa Cinemas Award
-Grand Jury Award
-Best British Newcomer (awarded to director due to my brother the devil)
-Best First Feature
-Cinematography Award
Reviews: Generally positive
Where it was filmed: The majority of filming took place in Hackney - London, UK Territories it's released in: UK
Thursday, 8 November 2012
Skyfall Reasearch
Skyfall is the 23rd movie of the popular series of action movies 'James Bond'. It was produced by EON Productions, which is the production company responsible for nearly all of the Bond films. It was distributed by MGM and Sony Pictures Entertainment. The film stars famous actors Daniel Craig, Judi Dench, Javier Bardem and Ralph Fiennes. The film has been marketed in a range of different ways, from billboards to perfume and from famous pop singers to mobile phone apps.
This is a billboard I spotted on the London Underground in order to promote the release of Skyfall. Billboards are a good way to promote films because of the wide range of demographics that travel on the undergroud. Although Skyfalls target audience is middle aged men, it may appeal to other individuals, who may see this marketing scheme on the way to work, college, uni etc. It is also a good idea as this way it may reach people who are unable to consume other promotion techniques. for example people may not get to TV advertisments (trailers, chat shows etc) because of busy life styles etc.
This is a Bus poster which I noticed on my way to college. This shares the same marketting strategy as the Tube billboard.
Official Skyfall Trailer
The trailer of the movie is shown on TV, between programmes,
in order to get people who have been following the trilogy excited for the
upcoming movie they have been waiting for. It gives them a sneak peak of what
they can expect. It may also draw in some consumer’s attention who may not have
been interested before. It is likely to be shown in the evenings around 7-10pm,
on institutions like ITV1 that share a similar target audience demographic. It will
show at these times in particular as it is the time that Middle Aged, Middle
Class, men will be watching the TV, making the chances of them consuming it
higher. Where as if they were to show it at 1 O’clock in the afternoon it is
unlikely their target demographic will actually view it. It will show on ITV or
5* in particular because they have similar shows, which means the audience that
are viewing similar shows may become interested in the movie they are
promoting.It was released 3months before the film was released to the public by Sony Pictures and also appears on youtube.
Adele - Skyfall < sound track for the film.
This is the soundtrack to the film, sung and co-written by popular British singer/songer writer, Adele. This is an example of Cross-Media convergance. This when two companies come together to release content from two platforms of media for one film. In this case it is a song. By Adele singing the song will encourage her fans to watch the film, resulting in a wider audience and more money for each company.
Film
Industry - Sorry its late :'(
Production
The first thing anyone who is interested in
making a film must do is to come up with the concept and ideas of what themes
and ideas the film may incorporate which will help tell the story and write a
script. Budding film producers may decide to carry a pen around with them in
case an idea pops in to their head randomly so that they don’t forget it.
The next step to making a film will be to
write a script. A script is a term used to describe a story,
setting, and dialogue which is almost used as an instruction book in which
actors and people working on the set of a film will useto know what is going on while shooting and a
way in which for actors to line their role and lines for their performance.
Once a script has been written a story board is needed. A story
board is a series of rough sketches that will be sent off to professional
companies in order to get funding and professional equipment needed for the
making of your film. Examples of film companies are 20th Century Fox
and Universal Studios.
Film crew and cast are obviously needed in order for your film to
come together and make it successful. There are many different agencies and
websites producers can use to find actors that suit roles of their films and
well qualified crew members they may need. Auditions may be used to decide who
will or will not get the role of a character.
A film audition panel
Used to choose actors
A shooting script will also need
to be prepared. A shooting script contains scenes placed in order of shooting,
usually using technical language and/or drawings. A shooting script is
essentially a script which breaks the film in to scenes, placed in order as to
where and when they will be filmed. They can use sketches or photographs of
locations. They may also include names of different types of shots e.g. medium
shot.
Filming schedules may also be used
for organisation purposes. A schedule will help keep track of progress and
gives you control of day to day shooting of the film. You can allocate how much
time you feel is needed for each shot, by looking at your storyboards and
shooting script simultaneously.
Finally you will need to prepare equipment.Equipment may vary depending on the type of
film being shot. For example films such as Avatar use special effects and used
a 3D camera to get the effects it did. Equipment also depends on the budget of
the film. If it is a low budget, homemade film a low costing camcorder will
obviously be used where as if it is a Hollywood film it will use the best
cameras and equipment.
Low Budget Cam Corder
Set Of Avatar
Monday, 5 November 2012
Skyfall is a film which is advertised in many places in
order to gain a wide range of audience.
It was advertised on places such as:
·Buses
·Posters
·Facebook
·Twitter
They also promoted their film through the
red carpet and inviting other important people and fans to this red carpet
event.
They also used the famous british singer
Adele to sing the theme song in order for them to gain more fans as well as
helping adele gain more fans.
Skyfall is the twenty-third spy film in the James Bond Series, produced by Eon Productions and distributed by MGM and Sony Pictures Entertainment. It features Daniel Craig's third performance as James Bond, and Javier Bardem as Raoul Silva, the film's villain. The film was directed by Sam Mendes and written by John Logan, Neal Purvis and Robert Wade. It was first released on the 1st of November and will be showing in all cinemas in the UK as it is a well known British film. However due to the popularity of it, on the first couple days of release people would normally have to book their seat.
Trailer: YouTube
This is a screen grab of James Bond in action which I got from the trailer shown below. It is of Daniel Craig in his suit ready to fight.
This is the official trailer for Skyfall, which was released 3 months before the release of the actual movie. 2 months before this, a 1 minute teaser was released by Sony Pictures, which is also found on YouTube. Also shown on YouTube are some presenters view on Skyfall after visiting the set of Skyfall. For example AMC's Roth Cornet returned from Istanbul where she visited the set of the new James Bond film and she gives us a intake on how it was like.
Posters:
These are 2 pictures which i have taken of bus posters with Skyfall advertised on them. Many people use the bus as their main transport therefore they would see it and go watch it and also many people are outside so they would also see it and go watch it also.
This is a picture taken from a newspaper used in order to promote the film also. It used Sky to promote it and it uses it as an excuse to get people to buy sky and watch all the James Bonds films.
Facebook:
This is a screen shot of Skyfall's Facebook page. This again is another technique to promote their film and to gain popularity.
Synergy:
This is a song made for Skyfall, sang by Adele, a famous and talented British singer. They wanted to gain popularity for the film through Adele's popularity.
Red Carpet:
This is a picture taken of the actors in the movie at their red carpet.
This is a picture taken of X-Factor contestants on the red carpet of Skyfall. They have been used because X-Factor is a very popular British singing contest and many people watch it therefore if they attend the red carpet then Skyfall will be spread more.
Watching the latest Scream trailer, gave me ideas to contribute to the group as to how we can create the effect we want on the audience. The classic Scream moment we used (girls home alone get a call) features in the trailer. This moment is a fundimental element we had to include in our scream in order for our audience to realise that our swede is a remake of the classic slasher movie.
I also watched a Harry Potter Swede, which was also produced by AS students from 2years ago. Although it is not of the same genre of Scream it still gave me an insight as to what our swede may have turned out like and how it should be.
This is a harry potter swede. I like this as i find it quite amusing because of the silly sound effects the actors make themselves. I liked the bit when they acted out the car being attacked by the tree because one of them wore a tree costume and started hitting the car which was amusing and the music in the background made it more funny. This has inspired me and my group as it makes us to also want to make it funny and keep the audience interested and entertained.
This is the trailer for our Scream 48 swede. It has been made to promote our swede and as a teaser so that the public will want to watch the full video. It contains very short clips and this was done purposely to leave the audience hanging. This means it will pull the audience in and gain more views. We have used and edited scenes from the shooting to make it. The end is very slow and shows only a small clip of a girl running to leave the audience wondering whether she was caught or not.
This is part of our billboard campaign.. This is the bus poster. It has the name of our swede along with a picture of key props on the side so that it is clear what movie we are remaking. I have written the characters names, similar to real movie posters. I have also written the date of the release so people know when to go and watch it. The colours used are quite significant to the movie, as it is quite bloody and its very dark and mysterious. This has been made on photoshop and the 'scream 48' has been used as our main title for every other marketing we have done.
Posters:
This is another part of our marketing. It is a poster which we would put around the area in order to get views. The 'Scream 48' which was made for the bus poster has been used, as it is how our title is. It has our release date also. Again the same colours have been used to show that this movie is quite bloody and gruesome, but this time we have used an actual picture of the killer from the shooting, this gives a more realistic feel to the swede.
Train Poster:
[Huy]
During our marketing campaign, i have decided to create an A4 sized poster in which will be used for advertising our swede. In order for us to gain popularity for our making, this poster will be put around many places in which the public will see. We have chose to put our poster around train stations and buses as these places are known to be very popular. The inclusion of special effects using photoshop on the poster causes attraction as it looks very professional and not rushed. The use of the darkness in the background and blood looking title signifies the horror of the swede, however in contrast, the use of the word "LOL" in the bottom tells us that it is a comedy/horror type of make. I have included links of websites such as Facebook, Twitter and a Youtube link so our audience can get in touch of our work. It is written in big bold letters to increase clarity. Our target audience was aimed at teenagers because research has shown that teenagers love the fear factor. The use of Facebook and Twitter are predominately teenagers and this will help us achieve our target audience as the internet is a useful way to spread our make as it is worldwide and not just the UK. Also, posters are an effective way to advertise because it is cheap, it does not cost much to print out copies. Our marketing campaign has been quite successful as we have achieved over 100 views on Youtube on the following week the video has been uploaded.
Twitter and Facebook Page for 'My Brother the Devil'This will make people aware of release dates, competitions etc. It is easy to access and easy to reach target demographics and a wide range of demographics to increase viewing rates.
