Skyfall Research

Bus billboard advertisement

Another bus billboard advertisement

A competition advertised on the facebook like page for skyfall

Another competition held in Amsterdam

The facebook like page created for skyfall

the twitter page created for all james bond movies

The official website for the recent skyfall release

An interactive activity on the website



Synergy

Skyfall was the subject of conversation on 8 out of 10 cats (on late in the evening), the trailer was shown...

The X Factor contestants got to walk down the red carpet with the biggest stars at the skyfall premiere

Presentation

Watching the latest Scream trailer, gave me ideas to contribute to the group as to how we can create the effect we want on the audience. The classic Scream moment we used (girls home alone get a call) features in the trailer. This moment is a fundimental element we had to include in our scream in order for our audience to realise that our swede is a remake of the classic slasher movie. 

CLICK TO WATCH 'SCREAM 4' TRAILER

I also watched a Harry Potter Swede, which was also produced by AS students from 2years ago. Although it is not of the same genre of Scream it still gave me an insight as to what our swede may have turned out like and how it should be.

CLICKER HERE TO WATCH 'HARRY POTTER' SWEDE

swede research

http://www.youtube.com/watch?v=aL6O3qfYJYg

This is a harry potter swede. I like this as i find it quite amusing because of the silly sound effects the actors make themselves. I liked the bit when they acted out the car being attacked by the tree because one of them wore a tree costume and started hitting the car which was amusing and the music in the background made it more funny. This has inspired me and my group as it makes us to also want to make it funny and keep the audience interested and entertained.

Trailer

This is the trailer for our Scream 48 swede. It has been made to promote our swede and as a teaser so that the public will want to watch the full video. It contains very short clips and this was done purposely to leave the audience hanging. This means it will pull the audience in and gain more views. We have used and edited scenes from the shooting to make it. The end is very slow and shows only a small clip of a girl running to leave the audience wondering whether she was caught or not.

Marketing- Poster campaign

Bus:

This is part of our billboard campaign.. This is the bus poster. It has the name of our swede along with a picture of key props on the side so that it is clear what movie we are remaking. I have written the characters names, similar to real movie posters. I have also written the date of the release so people know when to go and watch it. The colours used are quite significant to the movie, as it is quite bloody and its very dark and mysterious. This has been made on photoshop and the 'scream 48' has been used as our main title for every other marketing we have done.

Posters:

This is another part of our marketing. It is a poster which we would put around the area in order to get views. The 'Scream 48' which was made for the bus poster has been used, as it is how our title is.  It  has our release date also. Again the same colours have been used to show that this movie is quite bloody and gruesome, but this time we have used an actual picture of the killer from the shooting, this gives a more realistic feel to the swede.

Train Poster:

[Huy]
During our marketing campaign, i have decided to create an A4 sized poster in which will be used for advertising our swede. In order for us to gain popularity for our making, this poster will be put around many places in which the public will see. We have chose to put our poster around train stations and buses as these places are known to be very popular. The inclusion of special effects using photoshop on the poster causes attraction as it looks very professional and not rushed. The use of the darkness in the background and blood looking title signifies the horror of the swede, however in contrast, the use of the word "LOL" in the bottom tells us that it is a comedy/horror type of make. I have included links of websites such as Facebook, Twitter and a Youtube link so our audience can get in touch of our work. It is written in big bold letters to increase clarity. Our target audience was aimed at teenagers because research has shown that teenagers love the fear factor. The use of Facebook and Twitter are predominately teenagers and this will help us achieve our target audience as the internet is a useful way to spread our make as it is worldwide and not just the UK. Also, posters are an effective way to advertise because it is cheap, it does not cost much to print out copies. Our marketing campaign has been quite successful as we have achieved over 100 views on Youtube on the following week the video has been uploaded. 

Youtube video

We uploaded our swede on youtube so that people can access it easily in order for it to become popular and well known. Youtube is the biggest network sharing site, therefore we have uploaded our swede onto here. There is a screenshot of how our youtube page looks also, which has been taken for our blog. 

Take A Look 
       ^
 click there

During the editing process

Editing

During our editing process, we have learnt how to import video clips from our HD cameras onto the computer. Using Final Cut Pro will allow us to put our videos in chronological order as during our filming, we filmed the ending first because it was necessary as at the time because if we done it later, there would be a lot of people in the basement and this will cause distraction to our filming.As we neared the end of our editing process, we chose to add some last minute soundtracks and camera effects such as slow motion and scene fading. This was done on Final Cut Pro. Final Cut Pro allowed us to cut our clips in order for our swede to look professional. We also used the filtering effect to create a tense scene of the killer attacking his victim. We also inserted our own sound clip to the swede to add atmosphere and meaning to the scene. 

Shots in action (mid-shooting)

Scream in action.This is a close up shot of the killer. It shows how he looks and the props we used.

The moment everyone waits for. So the bimbo gets caught by the guy in the mask... typical!  This is a medium shot of the killer and the victim.

The result of someone who walks round a house after hearing a scream.  This is a  mid shot of the killer after he stabs the girl. The use of a black & white filtering shows that something unusual is happening.

Scream in all his glory! This is a close up of the killer, just as he is walking to the  camera.  Close up shots usually connotes the detail and expressions of an individual but this shot shows that the individuals identity is covered.

Twitter page

The page so far...

We also decided to create a twitter page for scream48. It extends the audience and gives younger people the chance to get involved as twitter is mainly used by youths. People can follow the page meaning they'll receive a twitter feed from it when they log on.  Twitter is predominately used by teenagers and twitter will help us target our audience. Millions of users worldwide use twitter and this is a large market for us to invest in. Twitter is part of the networking and internet, therefore the internet is the best way to make our video viral. Twitter can also be accessed via mobile, therefore it is effective for advertising. 

https://twitter.com/Scream_Swede48

Facebook page

The facebook like page for our scream swede is now up and running! It opens up our swede to a wide intenational audience of all ages. The page can be acessed by the link below. Liking the page allows fans to be kept updated with news, photos and interviews from our latest release.

http://www.facebook.com/pages/Scream48/205117956287708

How the page is looking so far

Research into swedes

This is a pirates of the Caribbean swede. I like it because of how the 'actors' and behind the scenes crew improvise with props and costumes. They obviously couldn't use a real ship so they gave it their best shot to create something that resembles one. This makes it humerous and interesting to watch. Although it's not the same movie that were imitating, it gives me and my group inspiration to attempt to get the swede as similar to the actual movie as possible.